Champale Trenton Brewing Co

by Lyric Lucas

Title

Champale Trenton Brewing Co

Artist

Lyric Lucas

Medium

Photograph - Photograph

Description

This photo was taken in the 1990's a few weeks before this building was torn down.
The brewing facility, built in 1891, was first used by the Trenton Brewing Company, a Trenton-based brewing operation owned by the Kuser family. In 1899, the Kusees sold the company to People's Brewing Company which used the facility until 1949

In 1949, the Metropolis Brewery Company, owned by Louis Hertzberg, purchased the facility. The Hertzberg family had brewed a beverage called Champ Ale since 1880. Using the basic formula and altering the name slightly, Metropolis Brewery developed a beverage called Champale sometime during World War 11. Once they purchased the plant, Metropolis began to manufacture Champale at the Trenton Site.

In 1972, the Hertzbergs sold the Champale label and the Lalor and Lamberton plant to Iroquois Brands Ltd. Under Iroquois' direction Champale's sales grew tremendously, but by 1981 sales began to fall. Although the company completed the necessary plant upgrades and embarked on a new marketing campaign, Champale did not improve its performance. Finally, in the latter part of 1986, Iroquois sold the plant to G. Heilman Brewing Company. On December 31, 1986, Heilman closed the plant, leaving close to 200 workers unemployed.

**FEATURED on the FINE ART AMERICA HOME PAGE*** - 10/10/14


Featured in the Fine Art America groups;
New Jersey - 10/10/14
Industrial Art - 4/29/14

NOTE...The photographs in my portfolio do not belong to the public domain. They are owned and copyrighted by Lyric Lucas Use without permission is prohibited by law. All rights reserved.

NOTE: All my photographs are sold without the Fine Art America watermark. Thanks for visiting.

Uploaded

April 28th, 2014

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